Analyzing Content Performance Using SQL
Group Category: Use Case
Product Category: Database Design & Development
Sub Category: PostgreSQL
Discover content trends and improve your SQL skills with real music streaming data.
Business Overview:
Analyzing Content Performance Using SQL helps you understand how music content performs on a streaming platform. Using realistic data from a simulated music service, you'll explore which songs and genres are most played, which albums get the most engagement, and what content goes unnoticed. This guide is designed for those who want to use SQL to answer real business questions and improve decisions around music promotion, playlist creation, and content strategy.
Product Highlights:
- A comprehensive PDF guide featuring 5 practical SQL use cases
- Includes sample outputs to show expected analytical results
- Built on a realistic music streaming dataset of over 25,000 rows with relational tables (songs, artists, albums, genres, and listening history)
- Perfect for SQL learners, content analysts, and product teams in media or entertainment
- Valuable addition to portfolios demonstrating content analytics and SQL reporting skills
Learning Outcomes:
By working through this product, you’ll be able to:
- Write useful SQL queries to measure music content performance
- Identify top songs, most-liked content, and underplayed tracks
- Analyze user engagement by genre and album
- Use SQL to support decisions around content strategy and promotion
- Build confidence in interpreting real-world datasets with SQL
genres
| CSVDescription:
This CSV defines the genre taxonomy used throughout the platform, serving as a reference for musical classification and discovery systems.
- Includes genre IDs and genre names
- Supports song tagging, filtering, and recommendation clustering
- Useful for analyzing user preferences and genre-based engagement
- Complements song_genres and songs datasets for personalized curation
- Enables genre-level performance tracking and audience targeting
albums
| CSVDescription:
This CSV captures metadata about music albums, enabling aggregation of songs under common releases for catalog and timeline analysis.
- Includes album IDs, names, release dates, and artist associations
- Supports album-level performance tracking and content lifecycle reporting
- Useful for artist discography mapping and release trend analysis
- Complements song, artist, and genre datasets for full media catalog insights
- Enables timeline comparisons for new vs legacy content
Use Case Document
| PDFDescription:
This PDF outlines a structured approach to analyzing music content performance on a streaming platform using SQL-based techniques. It provides a set of clearly defined use cases focused on evaluating songs, albums, and genres to help content and product teams make better decisions.
- Includes detailed use cases with business context, SQL concepts used, and expected outputs
- Guides learners in applying aggregation, joins, filtering, and date/time functions to media datasets
- Useful for content strategy, editorial planning, and catalog optimization
- Supports data-driven decisions around promotion, discovery, and underperforming content
- Complements multi-table datasets for holistic content performance analysis across the platform
artists
| CSVDescription:
This dataset provides key information about musical artists, forming a foundational reference for content, playlist, and performance analysis.
- Contains artist IDs, names, and optional profile data
- Enables linking across songs, albums, and user engagement metrics
- Useful for artist popularity tracking, portfolio analysis, and search/filter logic
- Supports personalized content feeds and artist-based recommendations
- Complements genre tagging and fanbase segmentation
song_genres
| CSVDescription:
This dataset links songs to one or more genres, supporting flexible categorization and multi-genre analysis in a music recommendation context.
- Includes song IDs and corresponding genre IDs
- Enables songs to be classified under multiple genre dimensions
- Useful for diversity analysis, cross-genre playlist generation, and filtering
- Supports genre-driven discovery, marketing, and engagement metrics
- Connects directly to songs and genres for tagging enrichment
songs
| CSVDescription:
This file contains metadata about individual songs, providing the core unit for listening, preference, and performance analysis.
- Includes song IDs, names, durations, and album/artist links
- Supports tracking of plays, likes, and playlist appearances
- Useful for trend detection, content ranking, and playback reporting
- Integrates with user activity data for personalized experience building
- Complements albums, artists, and genres for full content profiling
songs_liked
| CSVDescription:
This CSV captures the relationship between users and songs they’ve liked, providing insight into personal preferences and content resonance.
- Includes user IDs and liked song IDs with timestamps
- Enables building of user profiles based on music preferences
- Useful for popularity metrics, recommendation engines, and retention modeling
- Supports sentiment tagging and fanbase scoring at the song level
- Complements user and song datasets for deep personalization
user_listening_history
| CSVDescription:
This file logs detailed user interactions with songs over time, acting as the foundation for behavioral analysis and recommendation modeling.
- Contains user IDs, song IDs, and timestamps of plays
- Enables frequency and recency analysis for engagement tracking
- Useful for building daily active user metrics, session timelines, and listening heatmaps
- Supports content ranking, skip detection, and personalized recommendations
- Complements user and song metadata for full playback insight
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