User Behavior & Engagement Analytics Dashboard Using Power BI
Group: Business Requirement
|Product Category: BI Reporting & Analytics
|Sub Category: Power BI
About this Product
Discover platform usage trends and behavioral insights with rich Power BI visualizations.
Business Overview:
User Behavior & Engagement Analytics Dashboard Using Power BI empowers analysts, product managers, and data learners to understand how users interact with digital platforms. Designed around a structured PostgreSQL schema of a music streaming app, this hands-on product helps you build dashboards that reveal listening patterns, playlist trends, user retention, and cohort behavior. It's ideal for growth teams seeking to optimize engagement and for learners aiming to sharpen their dashboarding and data modeling skills in Power BI.
Product Highlights:
- A comprehensive Power BI guide focused on behavioral analytics with 5+ visual template
- Covers cohort analysis, playlist engagement, retention curve, and daily usage trends
- Uses real-world normalized tables (users, playlists, listening history, etc.)
- Built for aspiring Power BI developers, data product managers, and UX researchers
- Strong portfolio asset showcasing time-based behavioral modeling and interactivity
Learning Outcomes:
By completing this product, you will:
- Learn how to model user behavior datasets in Power BI
- Create KPIs and visualizations using DAX and relationship modeling
- Build engagement dashboards with slicers, drill through, and filters
- Apply time intelligence to derive retention and cohort curves
- Use behavior data to inform product growth, retention, and personalization decisions
Resources
This file tracks user follow activity on playlists, identifying engagement with curated content.
- Enables identification of most followed playlists and top-engaged users
- Supports metrics like playlist popularity and creator influence
- Useful for assessing user preferences beyond active content creation
Project Mentors
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