Revenue and Retention Metrics Using DAX
Group: Use Case
Product Category: BI Reporting & Analytics
Sub Category: Power BI
No Solution Available
You will have to implement it on your own.
About this Product
Gain a comprehensive view of customer value, churn, and recurring revenue with this financial metrics toolkit powered by DAX.
Business Overview:
Revenue and Retention Metrics Using DAX empowers analysts to explore how much users are worth, how often they pay, and how long they stay. Using transactional and subscription data from a music streaming platform, you'll build DAX measures for monthly recurring revenue, customer lifetime value, churn rate, and ARPU. This product is ideal for financial analysts, business intelligence teams, and growth strategists looking to build revenue dashboards and retention models within Power BI.
Product Highlights:
- A hands-on Power BI guide with 5 expert-level DAX use cases for financial and retention analytics
- Covers churn detection, LTV, MRR, ARPU, and content-driven activity tracking
- Built around real-world subscription and payment tables from a music service
- Designed for revenue analysts, product managers, and Power BI experts
- Helps drive pricing, forecasting, and growth strategy decisions
Learning Outcome:
By completing these use cases, you’ll gain skills in:
- Calculating monthly recurring revenue (MRR) and active subscriber totals
- Measuring customer lifetime value (CLTV) using time and transaction data
- Detecting churn trends and tracking subscription health
- Analyzing ARPU and payment activity for financial benchmarks
- Building predictive indicators for retention and profitability
Resources
Description:
This dataset records user subscription lifecycles, including start and end dates.
- Enables tracking of user retention, churn, and active subscription windows
- Forms the basis for monthly churn rate and CLTV calculations
- Supports analysis of plan stickiness, subscription duration, and attrition trends
- Used in building retention dashboards and forecasting revenue stability
- Links directly with payments for monetization analysis
Topics
Skills
Languages
English
Level
Intermediate
Business Domain
Media and Entertainment
Project Mentors
Labs • Projects • Practice
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